Marketing, (Spring Start) AAS

Upon completion of an Associate of Applied Science Degree in Marketing, a student will be able to:

Science & Technology

• Understand marketing terminology.
• Demonstrate knowledge of page layout software.
• Design and create web-based marketing materials.
• Develop an understanding of web design.
• Demonstrate and understand the principles of marketing research.
• Evaluate the creativity and technical skills required in advertising.
• Demonstrate knowledge of the selling process.
• Exhibit awareness of global issues in marketing.
• Basic retailing concepts and practices. (Marketing only)
• Basics of accounting knowledge.
• Basic selling skills.
• Basic marketing concepts.
• Basic business structure categories/types. (sole proprietorship, corporation, partnership)
• Basic business legal terms.

 Problem Solving\Critical Thinking

• General personal finance practices.
• Basic management styles and practices.

Professionalism

• Professional and ethical behaviors.

Communication

• Professional written communication skills.
• Professional verbal communication skills.