Marketing: Design Emphasis, AAS

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Desire a career in marketing, but torn with your love for design? Get a taste for both with a Marketing Design emphasis degree. Learn knowledge in the basics of marketing, and graphic design with this all new program. A true asset for small and large businesses, graduates will be versed in graphic design software, website construction, preparation of news releases and organization of publicity events and press conferences. In addition, key business skills such as sales, marketing, management, communication, customer service, and computers are emphasized.

You will be prepared to assume a valued and diverse position with design firms or any small or large company in a variety of industries.

Southeast Tech Laptop Required

Learning Outcomes

Upon completion of an Associate of Applied Science Degree in Marketing, a student will be able to:

Science & Technology

Understand marketing terminology.
Demonstrate knowledge of page layout software.
Design and create web-based marketing materials.
Develop an understanding of web design.
Demonstrate and understand the principles of marketing research.
Evaluate the creativity and technical skills required in advertising.
Demonstrate knowledge of the selling process.
Exhibit awareness of global issues in marketing.
Basic retailing concepts and practices. (Marketing only)
Basics of accounting knowledge.
Basic selling skills.
Basic marketing concepts.
Basic business structure categories/types. (sole proprietorship, corporation, partnership)
Basic business legal terms

Problem Solving\Critical Thinking

General personal finance practices.
Basic management styles and practices.

Professionalism

Professional and ethical behaviors.

Communication

Professional written communication skills.
Professional verbal communication skills.

Program Curriculum - Total Credits: 64

First Semester - Credits: 17

SSS 100 - Student Success Seminar 2 credit hours
MKT 120 - Principles of Marketing 3 credit hours
MKT 160 - Principles of Selling 3 credit hours
CIS 105 - Introduction to Computers 3 credit hours
ENGL 101T - Composition 3 credit hours
MATH 115 - College Math 3 credit hours

Second Semester - Credits: 16

MKT 130 - Indesign Essentials 3 credit hours
MKT 285 - Social Media 3 credit hours
MKT 230 - Consumer Behavior 3 credit hours (Spring Only)
BUS 130 - Business Communications 4 credit hours
ELECTIVE - Technical Elective 3 Credit(s)

Third Semester - Credits: 16

MKT 140 - Photoshop Essentials 2 credit hours (Fall Only)
MKT 150 - Illustrator Essentials 2 credit hours (Fall Only)
MKT 220 - Advertising 3 credit hours (Fall Only)
MKT 235 - Public Relations 3 credit hours
SPCM 101T - Fundamentals of Speech 3 credit hours
PSYC 101T - General Psychology 3 credit hours

Fourth Semester - Credits: 15

MKT 250 - Web Design 3 credit hours
MKT 270 - Marketing Management 3 credit hours
SOC 150T - Social Problems 3 credit hours
ELECTIVE - Technical Elective 3 Credit(s)
(Recommended MKT 290 internship)
ELECTIVE - Technical Elective 3 Credit(s)

Additional Information

Students entering a program in any semester other than outlined may not graduate in the expected amount of time.

Click the following link for a list of approved Technical Electives . Please see your program advisor for further details.

Estimated total program fees

Tuition	$ 6,336
Fees	$ 5,460
Books & Supplies	$ 2,094
Laptop	$ 1,325
TOTAL	$15,215