Online Marketing, AAS

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The adrenaline junkies of business, marketing professionals work in an exciting career field. Able to work for nearly any industry, this profession is driven by deadlines, analysis, technology and creativity. If you enjoy working with different forms of media, analyzing data, multi-tasking, trouble-shooting and creating solutions for business, marketing is definitely the career field for you! Flexibility is key to success in this field!

Southeast Tech Laptop Required

Learning Outcomes

Upon completion of an Associate of Applied Science Degree in Marketing, a student will be able to:

Science & Technology

Understand marketing terminology.
Demonstrate knowledge of page layout software.
Design and create web-based marketing materials.
Develop an understanding of web design.
Demonstrate and understand the principles of marketing research.
Evaluate the creativity and technical skills required in advertising.
Demonstrate knowledge of the selling process.
Exhibit awareness of global issues in marketing.
Basic retailing concepts and practices. (Marketing only)
Basics of accounting knowledge.
Basic selling skills.
Basic marketing concepts.
Basic business structure categories/types. (sole proprietorship, corporation, partnership)
Basic business legal terms

Problem Solving\Critical Thinking

General personal finance practices.
Basic management styles and practices.

Professionalism

Professional and ethical behaviors.

Communication

Professional written communication skills.
Professional verbal communication skills.

Program Curriculum - Total Credits: 66

Fall Semester - Credits: 14

SSS 100 - Student Success Seminar 2 credit hours O
MKT 120 - Principles of Marketing 3 credit hours O
MKT 160 - Principles of Selling 3 credit hours O
CIS 105 - Introduction to Computers 3 credit hours O
ENGL 101T - Composition 3 credit hours O

Spring Semester 2014 - Credits: 12

MKT 130 - Indesign Essentials 3 credit hours O
MKT 285 - Social Media 3 credit hours O
SOC 150T - Social Problems 3 credit hours O
ELECTIVE - Technical Elective 3 Credit(s) O

Summer Semester - Credits: 6

MKT 230 - Consumer Behavior 3 credit hours O (Spring Only)
MATH 115 - College Math 3 credit hours O

Fall Semester - Credits: 12

MKT 220 - Advertising 3 credit hours O (Spring Only)
MKT 240 - Market Research 3 credit hours O
ELECTIVE - Technical Elective 3 Credit(s) O
ELECTIVE - Technical Elective 3 Credit(s) O

Spring Semester - Credits: 12

MKT 250 - Web Design 3 credit hours O
ELECTIVE - Technical Elective 3 Credit(s) O
MKT 270 - Marketing Management 3 credit hours O
SPCM 101T - Fundamentals of Speech 3 credit hours O

Summer Semester - Credits: 10

PSYC 101T - General Psychology 3 credit hours O
BUS 130 - Business Communications 4 credit hours O
ELECTIVE - Technical Elective 3 Credit(s) O

Additional Information

Students entering a program in any semester other than outlined may not graduate in the expected amount of time.

Click the following link for a list of approved Technical Electives . Please see your program advisor for further details.

Estimated total program fees

Tuition	$ 6,534
Fees	$ 8,250
Books & Supplies	$ 2,210
Laptop	$ 1,325
TOTAL	$16,994