MKT 145 - Photoshop/Illustrator Essentials

3 Credit Hours

This course provides exploration of Adobe Illustrator and Photoshop computer programs. Students are instructed on document setup, creation techniques and file formats for both digital media and print. An introduction to typography, scanning and color management will also be included. The roles of the marketer and graphic designer are discussed throughout the class. This foundation course allows for future study of the individual software programs used in the graphic, imaging and publishing industries.

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