2017-2018 Catalog and Handbook 
    
    Mar 29, 2024  
2017-2018 Catalog and Handbook [ARCHIVED CATALOG]

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MKT 235 - Public Relations

3 Credit Hours
This course presents the foundation of public relations and outlines techniques of structured communications among business organizations and the public. The goal is for each student to complete the course with an understanding of how and when to apply the different techniques, applications and tools that can be used in the execution of a public relations campaign. Course content is designed for students to identify the audience they seek to reach, identify the audience characteristics, develop the tactics that are best suited to reach that target audience including various media (print and broadcast, trade and consumer, local and national, blog, Twitter, Facebook, etc).

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