MKT 221 - Strategic Marketing

3 credit hours

In an era marked by the challenges of global competition, rapidly, changing technology, new consumer needs, and shifting demographics, the development of strategic marketing skills is essential if companies are to survive. Because unique strategic marketing move are not often transparent to competitors and are nearly always difficult, a focus on marketing strategy often yields a significant advantage. Computer skills, teamwork, decision making, problem solving, and communication skills will be required. Prerequisites: MKT 220