MEDIA 237 - Design Development

3 credit hours

Emphasis is placed on creating effective designs based on thoroughly researching clients to best assist them in reaching their target audience. Through demonstration and exercise, students will learn to create designs which bridge the gap between artwork that’s visually appealing and artwork that can be incorporated as an effective marketing/promotional tool. Projects will focus on designing for various venues. Students will continue to expand skills in the Adobe Creative Suite software utilizing Illustrator, InDesign and Photoshop. (Photoshop is used with focus on image acquisition, color, resolution for print and photo editing.) Self- and peer-critique is required. Prerequisites: MEDIA 127; Corequisites: MEDIA 238