2020-2021 Academic Catalog 
    
    Dec 05, 2022  
2020-2021 Academic Catalog [ARCHIVED CATALOG]

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MKT 240 - Market Research

3 Credit Hours
Designed for students to generate and develop marketing information for use in effective decision making. The roles and methodology of conducting primary and secondary research are emphasized. Students will conduct both quantitative and qualitative research projects.

Prerequisites: MKT 120  

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