2020-2021 Academic Catalog 
    
    Dec 04, 2020  
2020-2021 Academic Catalog
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MKT 120 - Principles of Marketing

3 Credit Hours
To stay on top of the fast-paced changes in the business world, students will investigate marketing’s role in the process of creating, distributing, promoting and pricing goods, services, and ideas. This class is dedicated to customer value (value-driven marketing) and customer relationships (relationship marketing); two crucial aspects in today’s dynamic competitive environment.

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