2013-2014 Catalog & Handbook 
    Dec 10, 2019  
2013-2014 Catalog & Handbook [ARCHIVED CATALOG]

Media Design Technology, AAS

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The media industry directs and influences the entire population in some way wherever a visual product is designed, produced, printed or published online. New media trends are driving unprecedented change in communications and technology. The variety of printed products is very broad: magazines, newspapers, packaging, books, advertising and documentation are just a few examples. Graphic artists are expected to translate complicated concepts into easy-to-grasp visual representations. Employees in this field work closely with journalists, website developers/programmers and marketers.

  • Southeast Tech Laptop Required (This program requires the use of a Mac laptop computer.)

Learning Outcomes

Upon completion of an Associate of Applied Science Degree in Media Design Technology, a student will be able to:

Science & Technology

  • Efficiently use various industry software such as: Adobe Photoshop, Illustrator, InDesign, Acrobat, Dreamweaver and Flash; adapt layouts to other digital formats.
  • Apply design principles to various layouts and media.
  • Manage production efficiently.
  • Meet the challenge of multitasking.
  • Track progress and meet deadlines.
  • Demonstrate fluency and reliability on both Macintosh and Windows platforms.
  • Work with a variety of devices and peripherals, including printers, cameras, projectors, iPads, tablets, scanners.

Problem Solving/Critical Thinking

  • Prevent and troubleshoot problems with equipment, hardware and software.
  • Understand computer-related compatibility and use of peripherals.
  • Understand interoperability, cross-platform issues, and preflighting standards.
  • Identify major processes associated with equipment.
  • Prepare design and layout solutions for varied publications, media, and audiences.
  • Analyze needs of clients to build creative and workable solutions.
  • Choose appropriate tool and/or software application for given need.
  • Formulate and consider various options.
  • Associate, rank, and prioritize steps in a process.
  • Edit and revise written content and related visual elements.
  • Prevent technical problems through advance planning and quality control.
  • Manage personal and project scheduling; predict workflow.
  • Suggest efficient division of project components with colleagues, outsourcers.


  • Adapt to growth and change; develop self-direction.
  • Build efficiency and organizational skills.
  • Pay attention to detail.
  • Manage time efficiently.
  • Take and share responsibility.
  • Demonstrate accountability to colleagues and clients.
  • Review printed and online technical publications, trade journals, etc., and apply information in context.


  • Organize thoughts and deliver them understandably; give and follow instructions.
  • Build proficiency in visual and verbal communication.
  • Keep technical notes/journal.
  • Explain technical issues with clarity.
  • Coordinate projects on an individual and team basis.
  • Apply individual talents and interests to collaborative efforts and projects.
  • Maintain contact with cohorts through all stages of production.

Program Curriculum - Total Credits: 69 or 70

Additional Information

Course substitution of Electives may be possible with department approval, depending on scheduling.

Graduation Requirement: Achievement of a “C” or higher in all MEDIA and GC coursework, and in all prerequisite courses.

Students entering a program in any semester other than outlined may not graduate in the expected amount of time.

Second year students in good academic standing may choose emphasis in print or web/multimedia, with department approval, and sufficient elective credits.  Student are encouraged to take both areas; a standard schedule allows for this choice. (One option could become the technical electives for degree requirements.)

Recommended Technical Electives:

Estimated total program fees

Tuition $7,280
Fees $6,230
Books & Supplies $2,310
Laptop $2,150
Tools & Supplies $ 186
TOTAL $18,156

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