2014-2015 Catalog & Handbook 
    
    May 19, 2024  
2014-2015 Catalog & Handbook [ARCHIVED CATALOG]

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MKT 270 - Marketing Management

3 Credit Hours
This course is designed as a capstone marketing course and is intended to be taken during the student’s last semester. The course will utilize a case study approach to analyzing the marketing aspects of an organization. Students will work in consulting teams and apply marketing concepts to real companies and provide recommendations for those companies.



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