2020-2021 Academic Catalog 
    
    May 18, 2022  
2020-2021 Academic Catalog [ARCHIVED CATALOG]

Add to Catalog Bookmarks (opens a new window)

MKT 230 - Consumer Behavior

3 Credit Hours
This course will address factors that influence what and why we buy. Understanding consumer behavior provides you with tools that enable you to make sure consumers will feel a need for your product, search for, and find the intended information about your product. Applying an understanding of consumer behavior will allow customers to evaluate your product as the best alternative, buy the product and remain loyal to their product.

Check course scheduling information | Check course textbook information



Add to Catalog Bookmarks (opens a new window)