2019-2020 Catalog and Handbook 
    
    Apr 19, 2024  
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2019-2020 Catalog and Handbook [ARCHIVED CATALOG]

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MKT 240 - Market Research

3 Credit Hours

Designed for students to generate and develop marketing information for use in effective decision making. The roles and methodology of conducting primary and secondary research are emphasized. Students will conduct both quantitative and qualitative research projects.

Prerequisites: MKT 120  
 

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