2019-2020 Catalog and Handbook 
    
    Sep 23, 2020  
2019-2020 Catalog and Handbook [ARCHIVED CATALOG]

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MKT 230 - Consumer Behavior

3 Credit Hours
This course will address factors that influence what and why we buy. Understanding consumer behavior provides you with tools that enable you to make sure consumers will feel a need for your product, search for, and find the intended information about your product. Applying an understanding of consumer behavior will allow customers to evaluate your product as the best alternative, buy the product and remain loyal to their product.

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