Marketing, AAS

Upon completion of an Associate of Applied Science Degree in Marketing, a student will be able to:

Science and Technology

• Design marketing materials utilizing current forms of digital software.
• Develop a professional sales presentation.
• Demonstrate knowledge of the psychological and sociological aspects of the consumer decision-making process.
• Develop marketing strategies based on the marketing mix.
• Demonstrate knowledge of market research methods to solve business problems.
• Create a social media plan.

Problem Solving / Critical Thinking

• Demonstrate effective problem-solving skills through marketing case studies.

 Professionalism

• Exhibit strong work ethic through attendance, punctuality, integrity, timeliness of assignments and teamwork.
• Discover the importance of accountability for actions and results.

Communication

• Interpret, summarize and explain business information through both written and oral communication.