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Dec 04, 2024
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2014-2015 Catalog & Handbook [ARCHIVED CATALOG]
Marketing (Online), AAS
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Upon completion of an Associate of Applied Science Degree in Marketing, a student will be able to:
Science and Technology
- Design marketing materials utilizing current forms of digital software.
- Develop a professional sales presentation.
- Demonstrate knowledge of the psychological and sociological aspects of the consumer decision-making process.
- Develop marketing strategies based on the marketing mix.
- Demonstrate knowledge of market research methods to solve business problems.
- Create a social media plan.
Problem Solving / Critical Thinking
- Demonstrate effective problem-solving skills through marketing case studies.
Professionalism
- Exhibit strong work ethic through attendance, punctuality, integrity, timeliness of assignments and teamwork.
- Discover the importance of accountability for actions and results.
Communication
- Interpret, summarize and explain business information through both written and oral communication.
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