2021-2022 Academic Catalog 
    Jun 08, 2023  
2021-2022 Academic Catalog [ARCHIVED CATALOG]

Marketing Program Mission Statement

As the primary foundation of all organizations, understanding marketing concepts is the critical factor for success. The Marketing program will provide students a comprehensive foundation of marketing principles emphasizing critical thinking, problem-solving skills and technical knowledge to obtain an appropriate entry-level marketing position in public and private organizations, government, not-for-profit organizations, sales, market research, retail, customer service, social media, advertising and promotion, distribution, wholesaling, or entrepreneurship.