2021-2022 Academic Catalog 
    
    Dec 03, 2021  
2021-2022 Academic Catalog

Marketing, AAS


Upon completion of an Associate of Applied Science Degree in Marketing, a student will be able to:

Technical Skills

  • Develop and present a professional sales presentation using the relationship sales process.
  • Recognize the psychological and sociological aspects of the consumer decision-making process.
  • Conduct qualitative and quantitative market research.
  • Develop social media strategies utilizing simulation software.
  • Utilize current software to create marketing materials.

Problem Solving / Critical Thinking

  • Analyze and evaluate business case studies to solve business problems.

Professionalism

  • Exhibit professionalism through attendance, punctuality, integrity, timeliness of assignments and teamwork.

Communication

  • Communicate with clarity, coherence and correctness.