Marketing, AAS

Upon completion of an Associate of Applied Science Degree in Marketing, a student will be able to:

Technical Skills

• Develop and present a professional sales presentation using the relationship sales process.
• Recognize the psychological and sociological aspects of the consumer decision-making process.
• Conduct qualitative and quantitative market research.
• Develop social media strategies utilizing simulation software.
• Utilize current software to create marketing materials.

Problem Solving / Critical Thinking

• Analyze and evaluate business case studies to solve business problems.

Professionalism

• Exhibit professionalism through attendance, punctuality, integrity, timeliness of assignments and teamwork.

Communication

• Communicate with clarity, coherence and correctness.