2016-2017 Catalog and Handbook 
    
    Apr 10, 2021  
2016-2017 Catalog and Handbook [ARCHIVED CATALOG]

Marketing, AAS


Upon completion of an Associate of Applied Science Degree in Marketing, a student will be able to:

Science and Technology

  • Design marketing materials utilizing current forms of digital software.
  • Develop a professional sales presentation.
  • Demonstrate knowledge of the psychological and sociological aspects of the consumer decision-making process.
  • Develop marketing strategies based on the marketing mix.
  • Demonstrate knowledge of market research methods to solve business problems.
  • Create a social media plan.

Problem Solving / Critical Thinking

  • Demonstrate effective problem-solving skills through marketing case studies.

 Professionalism

  • Exhibit strong work ethic through attendance, punctuality, integrity, timeliness of assignments and teamwork.
  • Discover the importance of accountability for actions and results.

Communication

  • Interpret, summarize and explain business information through both written and oral communication.