2017-2018 Catalog and Handbook 
    
    Sep 17, 2019  
2017-2018 Catalog and Handbook [ARCHIVED CATALOG]

Marketing: Design Emphasis, AAS


Upon completion of an Associate of Applied Science Degree in Marketing: Design Emphasis, a student will be able to:

Science & Technology

  • Understand marketing terminology.
  • Demonstrate knowledge of page layout software.
  • Design and create web-based marketing materials.
  • Develop an understanding of web design.
  • Demonstrate and understand the principles of marketing research.
  • Evaluate the creativity and technical skills required in advertising.
  • Demonstrate knowledge of the selling process.
  • Exhibit awareness of global issues in marketing.
  • Basic selling skills.
  • Basic marketing concepts.
  • Basic business structure categories/types. (sole proprietorship, corporation, partnership)
  • Basic business legal terms

 Problem Solving\Critical Thinking

  • Basic management styles and practices.

Professionalism

  • Professional and ethical behaviors.

Communication

  • Professional written communication skills.
  • Professional verbal communication skills.